Topics of Marketing

Topics to be done from NCERT Book (normally not covered in most of reference books)

QUESTIONS
  1.  What is market ?
  2. What can be marketed?
  3.   Who is the marketer?
  4.  Can buyer be the marketer?
  5.   In marketing, product is a mixture of tangible and intangible attributes. How?
  6.   “From customer’s pint of view, product is bundle of utilities. “In light of this statement, explain three types of utilities or benefits offered by product.
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